Curbside Pick-Up: The Time Is Now

Long before COVID-19 came along and disrupted our way of life, the option to “buy online, pick up in-store” (BOPIS) was a popular perk that had begun to change the way we shop. Although shipping times are accelerating to meet online shoppers’ mounting appetite for convenience, retailers had begun to realize that giving customers the shortcut of ordering items online and picking them up in person—often within hours—was an essential way to boost their sales and future-proof their business.