Customer engagement — not just experience — is the key to eCommerce Growth

There was a time when creating a positive customer experience was as simple as providing a good selection, competitive prices, and friendly, knowledgeable service. In today’s digital sphere, however, consumers are much more demanding and discerning. When customers visit an eCommerce website, the internet is their oyster, so to speak; price comparisons can be achieved with a few clicks and the diversity of products to buy is endless.

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