European Companies Need a Multi-Screen Video Strategy to Reach Global Audiences, According to New Report from YuMe

Paper Released in Collaboration with dmexco & IAB Highlights Key Strategies to Reach Global Liquid Audiences Across Screens and Platforms

Cologne, Germany – September 13, 2016 – YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, today released “The Liquid Media Marketplace: The Path for European Companies Toward Multi-Screen Video Globalization.” The paper, published in collaboration with dmexco, the global business and innovation platform of the digital economy, and the Interactive Advertising Bureau (IAB), identifies best practices to reach a liquid audience across platforms, screens and continents and offers directional guidance for European companies on how …

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