From Site to Email: Ecommerce Individualization Across Touchpoints

Amazon knows I like RXBARs, especially the chocolate coconut flavor.

And at this point they have the data to know when my supply is running low.

So what did they do? Of course they recommended those bars as well as a few other flavors to see if I’d bite, but they also plopped this thing in the sidebar:

What in the world is that? It’s an RXBAR Dash Button, a “personalized shortcut” for me to reorder.

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