Groundbreaking Virtual Reality Research Showcases Strong Emotional Engagement for Brands, According to YuMe and Nielsen

VR Provides Uniquely Immersive Platform for Delivering Highly Engaging Content, According to New Neuroscience-Based Research

New York, NY – November 9, 2016 – YuMe, Inc. (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, and Nielsen (NYSE: NLSN), today released a new neuroscience-informed research report demonstrating how the unique power of virtual reality (“VR”) platforms present marketers with incredible potential, as well as new challenges, in delivering highly immersive experiences that can elicit strong emotional engagement. It also reinforced the need to align content with the right platform to produce optimal consumer engagement.

The research featured content …

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