How a Halloween e-retailer finds more revenue with smarter search

October 24, 2016, 4:39 PM How a Halloween e-retailer finds more revenue with smarter search By Matt Lindner Associate Editor Halloween costume and party supplies e-retailer BuySeasons implements Reflektion’s site search personalization tool and scares up higher conversion rates and revenue per customer. When 60% of annual business comes in a single month, it’s important to make sure shoppers who visit your site are spending money while there.

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