On-Site Search: The SEO We’re Forgetting

It’s like finding your wallet in plain sight on the counter after an hour of turning your house upside down in a desperate search to find it.

On-site search (also referred to as the completely generic “internal search”), has been there all along, right in front of our faces.

As consumers, on-site search is either the first or second part of our digital shopping experience.

You know it well. Here’s perhaps the most obvious example of what on-site search looks like when it’s the first part:

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