It’s like finding your wallet in plain sight on the counter after an hour of turning your house upside down in a desperate search to find it.
On-site search (also referred to as the completely generic “internal search”), has been there all along, right in front of our faces.
As consumers, on-site search is either the first or second part of our digital shopping experience.
You know it well. Here’s perhaps the most obvious example of what on-site search looks like when it’s the first part:
