Reflektion at Shoptalk 2018

With over 7,500 attendees this year, Shoptalk 2018 is this year’s largest conference for ecommerce and retail innovation.

Writing in Forbes, Nikki Baird argues the real culprit of the so-called “retail apocalypse” is not the death of retail but retailers’ refusal to implement true digital transformation — i.e. applying digital technologies to achieve innovative change.