Responsive Merchandising: The Power of Micro-Moments

On 1% of its flights, Southwest Airlines added a dose of humor to their flight safety announcements. One went something like:

“Put the oxygen mask on yourself first, then on your child. If you’re traveling with more than one child, start with the one who has more potential or who is less likely to put you in the home.”

The announcements, according to the flight crew and passengers, are typically well received.

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