The mobile commerce barrier: what retailers can learn from Apple’s playbook

May 20, 2016, 8:38 AM The mobile commerce barrier: what retailers can learn from Apple’s playbook Mobile Kurt Heinemann Chief marketing officer, Reflektion The two big barriers to buying on a smartphone are finding the product easily and paying. Apple shows how to overcome both problems. On the heels its 40 th anniversary, there is a lot of talk about how Apple has impacted our culture and everyday lives, especially when it comes to the iPhone.

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