The SEO You’re Missing: Optimize Your Category Pages

At the beginning of JRR Tolkien’s The Hobbit, dwarves keep appearing at Bilbo Baggins’ door. Bilbo has no idea why because he’s missing a crucial piece of information — the wizard Gandalf led the dwarves to his house by giving them directions and carving a sign on his door.

While poor Bilbo was in the dark, Gandalf knew the dwarves’ intent, to find a burglar, and how to guide them. He even knew what Bilbo wanted, an adventure, long before Bilbo did.

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