SAN MATEO, CA–(Marketwired – May 17, 2016) – Reflektion, the leader in next generation eCommerce personalization and winner of Shop.org’s Digital Commerce Startup of the Year, today announced that it has been named a 2016 Gartner Cool Vendor in the Digital Commerce Marketing 1 report. Gartner’s annual Cool Vendor in Digital Commerce Marketing selection highlights companies that support the evolution of digital commerce strategies through unique and impactful technology solutions.