Category Marketing Manager – Services & Store (RES06870)

Mumbai, IN

Job Description / Skills Required

About Us
Livspace is Asia’s largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.
 
The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commerce-like trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.
 
The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including – Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.
 
Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations.
 
The founders – Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspace’s leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.
 
Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Group’s Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: “https://www.livspace.com/”
Job Description
As a Category Marketing Manager – Services & Store, you will work closely with the Sales and Design teams and drive the growth of PO services and CAT3 among the IDs/BMDs/BMS/GMS/GMDs. You will be responsible for driving the adoption during the Pre-10 stage & the Post-10 stage. You will ensure the successful adoption happening across the IDs/BMDs during the Pre-10. You will be accountable in building relationships with the Sales, Designers, Customers and also understanding their concerns and getting quality feedbacks. 
 
Key Responsibilities :
  • Focus on understanding the competition in terms of organised and unorganised sectors, pricing etc.
  • Upgrade product knowledge among Sales & Design Teams on new categories.
  • Strong focus on getting the adoption during the PRE10 stage by adequate awareness and training programs for the BMDs for your region with sharp business deliverables.
  • Tracking the adoption during this stage conducting the weekly BMD/GMD meetings for driving the adoptions on the RFV quotes by the IDs/BMDs.
  • Understand latest trends, opportunity areas and driving new strategies.
  • Weekly connects with different cohorts and have category level meetings on the basis of growth, adoption and penetrations numbers.
  • Be the category expert with technical knowhow for all dealer & AID relations queries, corrective actions and category communications for your geography. 
  • Know your market & competition regarding the latest trends and find business opportunity areas.
  • Understand the organised & unorganised competition behaviour and drive competition combat strategies for your region. 
  • Develop deep relationships with internal & external customers (end consumer) & develop implementable category insights. 
  • Implementation of sales playbook designed for our business objectives ( scheme profitability, business growth & partner experience) across all partner touch points, thereby delivering on the success metrics. 
  • Liaise with cross functional leadership and teams (sales, operations, category development, tech, L&D,) and drive the changes required
Job Requirement
  • Graduate with MBA preferred
  • 4 to 6 years of relevant experience in the home interiors industry. 
  • Preferable exposure to design background, must have 3+ years of sales experience. 
  • Hustler, roll-up-the-sleeve attitude and execute day-to-day ambiguous challenges. 
  • Skills of implementation by developing interpersonal relationships with stakeholders. 
  • Self-directed focus and ability to prioritise within an ambiguous environment 
  • Ability to work with cross-functional teams and align towards a common org goal