Senior Social Media Manager (Maternity Cover)

Berlin, DE

Job Description / Skills Required

Company Description

Omio's vision is to enable seamless travel for people anywhere, in any way. We are bringing all global transport options into a single distribution system to create magical end-to-end consumer journeys. 

With Omio, you can easily compare and book trains, buses, ferries, and flights across Europe, the US, and Canada using a single search on your mobile, app, or desktop. Omio aims to simplify travel planning by providing transparent pricing and easy booking, making it a flexible and personalised experience. 

Omio is the largest source of inventory, working with over 1000 suppliers across 39 countries. Our portfolio also includes Rome2Rio for global discovery, while Omio powers ticketing and journeys, attracting over 900 million users annually. 

Our offices are located in Berlin, Prague, Melbourne, Brazil, Bangalore, and London. We are a growing team of over 400 passionate employees from more than 50 countries who all share the same vision: to create a unified tool to help travellers reach almost any destination in the world.

Job Description

Senior Social Media Manager (Maternity Cover) 12 Months 

  • Manage owned social channels and lead the ideation, production and execution of creative content to grow our communities (prospects and existing customers)

  • Insight-led strategies based on social listening

  • Responsibility for establishing a constructive dialogue and maintaining our brand personality across all social channels

  • Demonstrates a passion for the latest social media innovations and has their ‘finger on the pulse’ of trending stories / topics (content that ‘pops’)

  • Strong understanding of social media optimisation

Main tasks and responsibilities 

  • Drive the implementation of the content strategy across teams and channels, ensuring consistency in brand positioning and communication, as well as alignment with our business objectives

  • Develop Omio’s social media strategy and manage owned media channels (Instagram, TikTok, Facebook, YouTube, etc.) to improve brand awareness, customer loyalty and engagement

  • Organise social media activations and mini-campaigns strategically to increase reach and engagement 

  • Create Omio’s social media calendar, with the opportunity to flex content based on performance / trends

  • Plan and create high-quality, on-brand and impactful social content 

    • Proactive / reactive posts – trending, audience-relevant content)

    • In collaboration with internal creative team and / or external content agency

  • Oversee social listening and reporting (based on agreed KPIs)

  • Intercept trends and act on them, providing meaningful content to deliver brand awareness 

  • Build a strong brand on social media, not only to create brand awareness but as a reference for successful social media practices

  • Experience in creating effective and distinct social content and managing owned media channels

  • Experience in managing content teams / agencies towards excellence

  • Excellent English language and writing skills; additional language skills are always highly valued at Omio 

  • With a flair for creating dynamic and engaging conversations on social media to promote brand affinity

  • Ability to solve problems efficiently and independently

  • Proficiency with social media insights dashboards and data analysis skills

  • Experience with social media management tools (e.g. Falcon.io)

What’s in it for you? #LifeAtOmio

  • Have an impact. With innovation and smart technology, we are changing the way people travel, and you, too, can impact this ride

  • A competitive and attractive compensation package

  • A diverse team of more than 45 nationalities

  • Experience working in an international environment, including travel to Berlin

Diversity makes us stronger

We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age, or disability.