Predicting Simone Biles’ Olympic Gold Is Easy. Predicting Demand…Not So Much.

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Thanks to her gravity-defying routines at this year’s Olympics in Rio, Simone Biles has become a household name, walking away with four gold and one bronze medals.  Could her success have been predicted? Absolutely. Even though this is Simone Biles first Olympics, she has been dominating gymnastics since 2013. She took the World Championships in the all around category for three consecutive years.

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