Redwood City, CA – based YuMe, a leading provider of digital video brand advertising solutions, opened for trading today on the New York Stock Exchange (NYSE) under the ticker symbol “YUME” after its initial public offering. Barclays is the Designated Market Maker (DMM) for the company’s stock. Jayant Kadambi, Co-Founder & CEO, joined by members of the company’s management team, celebrated the company’s first day of trading by visiting the NYSE trading floor for the stock opening and by ringing The Opening Bell®.

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