Performance Marketing Manager – SEM/Display

Berlin, DE

Job Description / Skills Required

Company Description

At Omio, we are quickly changing the way people travel and we are growing at a fast pace. We're operating at worldwide level and expanding in new geographies.

Driven by our team of over 300 people from more than 45 different countries, Omio is changing the way we travel worldwide. With Omio you can compare and book trains, buses and flights anywhere in Europe, the US, and Canada with one simple search, on mobile, app or desktop. By offering transparent pricing and easy booking, Omio makes travel planning simple, flexible and personal.

With over 800 travel partners across Europe, the US, and Canada Omio is one of Europe’s fastest growing travel tech companies with 27 million monthly users on average. Omio has raised close to $300 million from renowned investors including Kleiner Perkins Caufield & Byers, Silver Lake Kraftwerk, Kinnevek and Temasek.

Job Description

As a Performance Marketing Manager in Omio specializing in SEM, you will work on:

  • Develop and implement comprehensive SEM strategies to drive qualified traffic and maximize ROI across search engine platforms.
  • Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns.
  • Manage all aspects of SEM campaigns, including budgeting, bidding, ad copy creation, and performance tracking.
  • Utilize industry tools and analytics platforms to monitor campaign performance and make data-driven decisions.
  • Collaborate with cross-functional teams, including content creators, designers, and developers, to align SEM efforts with overall marketing initiatives.
  • Stay updated on industry trends, algorithm changes, and best practices to ensure our SEM strategies remain innovative and effective.
  • Provide regular reporting and analysis of SEM performance, identifying areas for improvement and optimization.

What you should bring to the role:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Proven track record of driving successful SEM campaigns and achieving measurable results.
  • In-depth knowledge of SEM best practices, search engine algorithms, and keyword research tools.
  • Proficiency with SEM platforms such as Google Ads, Bing Ads, and others.
  • Strong analytical skills and the ability to interpret complex data sets to inform decision-making.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
  • Google Ads certification or other relevant certifications preferred
  • Advancing web and app tracking infrastructure knowledge. 
  • You should have strong knowledge of Google Ads as well as good knowledge of Google Analytics and solid Excel skills.
  • You are familiar with the major KPIs of the channel and metrics that influence KPI’s performance.
  • Extensive experience in campaign management and Automation
  • You have a strong analytical mindset and experience in processing a great amount of datasets and presenting insights.
  • Knowledge of any programming language such as python or SQL is considered to be a strong plus.
  • You are fluent in English; additional languages such as French and German would be beneficial.

Additional Information

What’s in it for you? #LifeAtOmio

  • Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride.
  • A competitive and attractive compensation package
  • A diverse team of more than 45 nationalities

Diversity makes us stronger

We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.

Intrigued? Apply here.