For many retailers, Valentine’s Day is a critical holiday and a springboard for new year profits. Valentine’s Day sales reached an all-time high of $19.7 billion in 2016, per the National Retail Federation, and are predicted to dip only slightly this year to $18.2 billion. With over 25% of Valentine’s Day purchases occurring online, retailers must play Cupid and use everything they know about each customer to match them with hyper-relevant experiences that convert.
