It’s no secret voice search is quickly weaving itself into the very fabric of mainstream consumer engagement. Device integration and consumer adoption have surged and show no signs of slowing. Alexa emerged as the media darling of CES 2017, and similar voice assistants (Google Assistant, Siri, Cortana, etc.) are driving new headlines every day. This trend is further evidenced by the fact that 20% of all Google mobile queries in 2016 were voice searches.
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