Brothers Ziv and Oded Kedem successfully sold their first company, Kashya, to EMC in 2006 after establishing the global standard for appliance-based business continuity and disaster recovery (BC/DR) for enterprise infrastructure. After leaving EMC, the Kedem brothers started with a clean sheet of paper and went back to first principles, founding Zerto in 2010 to re-invent BC/DR for the cloud computing era. Economies of scale and ease-of-use were driving the adoption of cloud-based services at an aggressive rate, but traditional BC/DR solutions were not efficient for modern virtualized data center infrastructure. Today, with headquarters in Boston, MA and Herzliya, Israel, Zerto has over 4,000 customers in 40 countries and is the gold standard for BC/DR for private and public clouds.