Ram Menon, CEO Avaamo gave me a sneak preview last week of Avaamo, a new entrant into the messaging market. Today it launches in a crowded market that saw WhatsApp snapped up by Facebook for an eye watering $19 billion. Can it succeed as enterprise developers learn to operate in a world where consumerization of IT matters? I think so.
The problem for tools like WhatsApp and others is that they’re not built to be enterprise grade. While enterprises are getting to grips with the idea of ‘bring your own device’ (BYOD), they get very nervous of using consumer applications for anything confidential. these apps play havoc with corporate policies on compliance.