Digital Video Ads Drive Sales Activity, According to New Power of Video Study from YuMe

Viewing Triggers Video Sharing and Strong Emotional Responses, with Two-Thirds of Digital Video Viewers Taking Action After Seeing an Ad

Redwood City, CA – September 12, 2016 – YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise today released its Power of Video research, which highlights consumer survey results focused on understanding video’s role as an engagement and sales-driver.