Groupon’s Data Democratization In Action: Mobilizing A Mobile-First World

David DeZuzio
It’s hard to get two people to decide what to do for dinner on any given night of the week. It’s even more difficult when you add in a few friends or kids, are tasked to keep it local, and are queried, “Which is the best place to go with the best deals?” Now, take that and multiply by 50 million active customers, with more than 55% of transactions on mobile, across 28 countries in more than 500 markets.