Long-Tail Keywords: Optimizing a Key Revenue Opportunity through Automation

Anyone who uses SEO to drive more traffic to their eCommerce business understands what a golden opportunity a long-tail keyword represents. A long-tail keyword is a search phrase consumers use that is long and attribute-specific, like “women’s long-sleeved polka dot shirt.” These long-tail phrases often also include brand names like “Dior cat-eye sunglasses with gold arms.” Because such phrases are so specific, it may be more likely that these consumers are further down the purchase funnel which is the holy grail for any eCommerce business. It is critical to get these consumers to the right product at this exact …

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