Reflektion Launches Behavioral Email Solution, Integrates With Responsys and Bronto 01/24/2018

by Jess Nelson , 27 minutes ago Reflektion extended its retail personalization platform on Monday, debuting a new behavioral email solution and two product integrations with popular email automation providers. Reflektion’s new email marketing solution helps retailers tailor email content for each unique customer based on that individual’s preferences and actions. Powered by artificial intelligence (AI), Reflektion analyzes the behaviors of online shoppers to calculate intent and preference.