Revenue per Visit: A Crucial eCommerce KPI

In the hyper-competitive world of eCommerce, it is imperative to keep a vigilant eye on your metrics. Knowing the subtleties of how your website traffic translates into revenue is important. This knowledge empowers your business with the ability to pivot on a dime and optimize the way you target your customers. Having this kind of analytical know-how allows you to adjust your marketing and other initiatives on the fly and can yield significant competitive advantages.

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