WSJ Calls Out Retail Emails, And It’s Only The Beginning

“Traditional retailers were once pioneers of using data,” began Suzanne Kapner of The Wall Street Journal, “to zero in on what customers want.”

Her article, Retailers’ Emails Are Misfires for Many Holiday Shoppers, has sparked a much-needed conversation at the intersection of digital retail and email marketing.

The piece places its focus on what I’ll call the “mediocre majority.”

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