Global audience technology firm YuMe on Wednesday debuted new capabilities that it says will improve brand safety and viewability for YuMe for Advertisers (YFA), its programmatic video advertising platform. The enhancement offers YFA customers the option of using YuMe’s native pre-bid brand safety solution alongside Integral’s Bid Expert technology to protect their programmatic ad buys. “Video continues to be front and center for digital advertisers, and not all video ads are equal in quality.
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