YuMe Turns Mobile Advertising on Its Axis with New Vertical Video Format

Redwood City, CA – January 18, 2017 – YuMe, Inc. (NYSE: YUME), a leader in brand video advertising software and audience data, today announced the availability of an immersive mobile vertical video ad format for brands and advertisers. YuMe’s new customizable vertical video ad format enables video ads to fit more naturally within the mobile experience as full-screen video that is viewed in portrait mode.